TruBlue Total House Care Franchise

The senior market is exploding. 10,000 people will turn 65 years old every day for the next 20 years. Many boomers have lived in one home their entire adult lives, and a vast majority of them want to keep it that way. In fact, according to AARP, 87% of seniors want to stay in their homes as they age.

This is where TruBlue comes in.

As the population ages, their needs become greater. Where painting a fence or changing lightbulbs used to be relatively simple, these tasks can become more and more difficult.

With TruBlue, elderly homeowners know they can make one call to one company for a variety of services—giving them peace of mind in knowing they won’t have multiple vendors and contractors in their home.

Why Choose TruBlue?

TruBlue offers franchisees many resources to set them up for success.

House Care Plus

The comprehensive monthly maintenance package for every budget. This unique subscription-based service ensures that clients won’t hesitate to call when their home requires maintenance.

TruBlue C.A.R.E.

The cutting-edge estimating and automated marketing system provided to all TruBlue owners.

With TruBlue C.A.R.E, franchisees can handle email marketing, project management, and price estimation at the click of a button… eliminating the guesswork and giving them more time to find clients, score leads, and keep tabs on ongoing projects.

Winner’s Circle

With the exclusive Winner’s Circle program, franchise owners can earn back their entire franchise fee upon reaching predetermined milestones in their first 2 years in business.

TRAINING & SUPPORT

Initial training

This three-week course serves as a launching pad to help new franchisees get up to speed on the TruBlue business, complete the necessary certifications and obtain licenses and, if needed, begin operations.

Corporate Training

Before launch, new owners take part in the 5-day training session at the TruBlue headquarters in Cincinnati. During this week of onboarding, new franchisees are given all the information they need to be successful.

This includes: how to network to build referral partners, manage customer relationships and effectively market their business to the community through personal, digital, and direct marketing efforts. After training, new franchise owners will move forward with a new level of confidence.

Business plan

From start to finish, franchise owners are assisted by the dedicated executive support staff to establish and execute a comprehensive business plan. Covering everything from launch to expansion, business coaches work with franchisees to set realistic and achievable long-term and short-term goals.

Ongoing coaching

TruBlue corporate coaches remain accessible to franchisees at any time. Every new franchisee receives weekly check-in calls to help grow their business. Corporate support also offers on-going webinars, conference calls and regional and national conferences, to augment franchisee skillsets as a business owners and marketers.

People ask us, ‘Why didn’t you just do this on your own?’ The answer is because this franchise allows you to be 1,000 times bigger than you ever could be if you were starting out on your own. We went from just a few customers to a few hundred very quickly. We enjoy every single minute of this business. —Todd Cook | TruBlue of Winston-Salem

Ready to learn more about opening your own TruBlue Total House Care Franchise?