Interested in owning a Woofie’s franchise? Learn how it compares to Aussie Pet Mobile, so you can choose the best investment opportunity for you.
What About Woofie’s
Woofie’s was founded in Ashburn, Virginia in 2004 by Amy Reed and Leslie Barron when they realized that constantly pet sitting and dog walking for friends could turn into a lucrative business opportunity. Woofie’s expanded to include grooming services in 2011 and opened its first three franchise locations in 2019. They presently offer a range of services including pet sitting, walking, owners training, and a mobile grooming salon. Since its inception, the main mission of the Woofie’s franchise is to provide excellent, personalized service for clients and their pets.
Woofie’s is a true home-based business opportunity that encourages franchise owners to grow their business more readily in areas that don’t have access to traditional brick-and-mortar pet stores. Currently, Woofie’s only operates four franchise locations, but the brand is looking to expand in all but four U.S. states.
Aussie Pet Mobile: Coming Up from Down Under
Founded in Australia in 1996, Aussie Pet Mobile moved its headquarters to the U.S. in 1999 where they now operate nearly 80 franchise locations with 365 Pet Mobiles serving the local community. As a completely mobile brand that promises flexibility for owners, franchisee’s groomers work out of fully equipped Mercedes sprinter vans with equipment and products that are environmentally friendly and energy efficient. Each mobile pet grooming unit is custom designed with air conditioning, heat, electricity, and water – not relying on outside electrical or water hookups.
Unlike some traditional groomers, Aussie groomers work with a wider range of animals, including elderly pets and those with behavioral and physical challenges. Aussie Pet Mobile believes in treating all animals with kindness and providing the most convenient, personally tailored services for their clients. Through company-provided software, clients may easily book services and look forward to a winning experience that attracts repeat business.
Side-by-Side Comparison of the Brands
Now that we’ve learned a little bit about the stories behind the brands, let’s compare the two in terms of investment (and potential return), training and ongoing support, and more.
| Franchise Fee | Total Initial Investment | Royalty Fees | |
| Woofie’s | $48,500 | $125,319-$209,801 | 6.5-8% |
| Aussie Pet Mobile | $19,950 | $179,980-$198,705 | 4-7% |
The franchise fee, which factors into the total initial investment, is significantly higher for Woofie’s than it is for Aussie Pet Mobile. The ongoing royalty fee also ranges on the higher end. Both franchises offer financing options as well as discounts for veterans or multiple units purchased at once.
In terms of return on investment (ROI), both franchises offer great potential for success depending on location and other factors such as customer demand and competition from other local businesses. However, Aussie Pet Mobile does have the edge when it comes to ROI due to its lower startup costs. Additionally, with more locations comes more visibility, so potential customers are more likely to have seen an Aussie Pet Mobile on the street, or heard positive reviews about Aussie Pet Mobile and have easier access to the brand’s services in different parts of the country.
Regarding support, both brands provide franchisees with training, marketing, and business development resources. It’s important to research both the companies and speak with current franchisees about their experiences before making a decision about where you should invest.
Ultimately, when deciding between the two franchises, it all depends on what type of business you want to run, the level of ongoing support you desire, and what kind of return on investment you’re looking for.
Consider an Aussie Pet Mobile Franchise
The Woofie’s franchise system is still fairly young, while Aussie Pet Mobile has earned its stripes and various industry accolades, including consistent ranking as the top mobile pet grooming business on Entrepreneur magazine’s annual Franchise 500 list. While both brands have much to offer, Aussie Pet Mobile has a proven business model and a wider network of franchise locations that are finding lasting business success.
Both franchises offer great opportunities for potential franchise owners; however Aussie Pet Mobile may be the better option if you’re looking for a lower startup cost with potentially higher returns down the line.
To learn more about investing in an Aussie Pet Mobile franchise, inquire now.