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Authority Brands | Franchising and Future Tech

August 25, 2022 // FranchiseMarketingSolutions.com // - The technological boom is happening all around us and the franchising industry is no exception. From the Metaverse to cryptocurrency, Authority Brands ensures that we remain informed on cutting-edge technology trends to best position our brands and owners for future growth.

Chief Information Officer, Ali Tafreshi, sat down to answer questions about trending technology and how they may (or may not) have an impact on the franchising industry.

With the rise of cryptocurrency as a potential alternative form of payment, do you see crypto or blockchain technology making its way into franchising?

I don’t see an opportunity…yet. The value of cryptocurrency is notoriously unstable and there are many exchanges that are not interoperable. In other words, losing dollar value is a big risk to our franchise owners. Maybe when the market is more mature and value is clearly pegged to the dollar it can be incorpo…

Authority Brands | Congratulations to our Franchisee of the Year Award Winners

Authority Brands Announces Top Franchisee Award Winners For 2021

November 16, 2022 // FranchiseMarketingSolutions.com // - Authority Brands’ 2021 Franchisee of the Year winners were announced at the inaugural Authority Brands Convention. For the first time, all 12 of our brands were gathered in one place. It was an amazing opportunity to celebrate the Franchisee of the Year winners together. We are proud to present the winners and select remarks from their brand leaders.

Woofie’s Franchisee of the Year: Tanya Lee - Reston-Herndon, Virginia

“Leslie and I chose the franchise model because we wanted to create opportunities for people to own their own Woofie’s business. We wanted to work with people who would share our passion, vision and values. When we first met Tanya Lee 3 years ago, we knew right away that she was going to be our founding franchisee.

Tanya has built a fantastic business. The name of her LLC is Inspired Minds and I couldn’t think …

Authority Brands | 2022 Diversity & Inclusion Scholarship Winners

November 30, 2022 // FranchiseMarketingSolutions.com // - We are pleased to announce the recipients of the second annual Authority Brands Together Scholarship! This scholarship, open to franchise owners, employees, their spouses, and dependents, is a flagship program of our Diversity & Inclusion Committee. Last year’s inaugural scholarship event was an overwhelming success, awarding 20 $5000 scholarships for educational and professional opportunities. This year we again received an impressive number of amazing applications, which made our selection process difficult. Thank you to our scholarship committee for their thoughtful consideration of each application.

Congratulations to the winners below for their outstanding applications, and their commitment to diversity, equity, and inclusion! Authority Brands Diversity & Inclusion Scholarship Recipients

Alma O. Garcia, Homewatch CareGivers North Dallas, Bright Light Volunteers/Black Girls Go Gl…

FirstLight Home Care Opens New Office in Irvine, California

December 05, 2022 // FranchiseMarketingSolutions.com // Irvine, CA - FirstLight® Home Care is pleased to announce the opening of its office in Irvine, CA.

FirstLight Home Care of Irvine owner and president, Charith Weerasuriya, and his team provide companion care and personal care services to individuals who need support in the place they call home, including seniors, veterans, adults who are recuperating and individuals with Alzheimer’s and dementia. Professional, trained caregivers help with many needs, from companionship, transportation and household tasks to individual responsibilities like mobility, bathing and personal hygiene.

“I have witnessed first-hand the life-changing impact the world of caregiving provides to families in need,” said Weerasuriya. “Having a professional caregiver assist my ailing loved one allowed our family the opportunity to be there in our own key roles. The caregivers were there to provide sup…

NaturaLawn of America Franchisee Testimonials

NaturaLawn of America Franchisees Comment on Their Franchise Ownership Experience

The support from the corporate office has been instrumental to my success as a new franchise owner. I learned so much during my first year of operations and am extremely confident going forward.Diego Antonio - Manchester, NH Franchise OwnerOpening a NaturaLawn of America franchise was a significant investment in my family’s future. The South is a huge market for lawn care, and we see only growth on the horizon.Justin Sapp - Oxford, MS Franchise OwnerI think the power of the NaturaLawn franchise is that the method and systems we have in place are tried and true. And 20+ years later it’s still the simple little things we do every day that make the difference.Roy Good - Frederick, MD

On-going support comes in different ways. There’s marketing materials, on-going training (which is extremely important to us and our employees) and help with making sure we’re aware of the latest trends …

NaturaLawn® of America Announces 2022 Dan Collins Scholarship Winners

Three students receive educational funds

FREDERICK, MD // FranchiseMarketingSolutions.com // September 20, 2022 - NaturaLawn® of America has announced the winners of the annual Dan Collins Scholarship Award, providing three college-bound high school graduates with funds to assist in educational expenses. First place recipient Cody Lehman, of Luzerne County, PA, was announced as the first-place award recipient, receiving a $4,000 scholarship. Landis Crawford, of Crawford County, PA, was selected as the award's second place recipient, and received a $2,000 scholarship. Third place recipient Kaitlyn Vierra, of Bristol County, MA, received a $1,000 scholarship award.

NaturaLawn® of America 2022 Dan Collins Scholarship Winners

The NaturaLawn® of America Dan Collins Scholarship was established in 2017 in memory of Dan Collins, a NaturaLawn® of America franchise owner from Richmond, Va. who passed away from cancer in 2005. Collins was …

NaturaLawn of America Welcomes New Marketing Director

Frederick, MD // FranchiseMarketingSolutions.com // December 01, 2022 - NaturaLawn® of America is pleased to welcome Katherine Buohl to the NaturaLawn® of America family as the new Marketing Director.

NaturaLawn® welcomes Katherine Buohl as the new Marketing Director Prior to joining Naturalawn of America, Katherine was the Director of Marketing at one of the largest home service businesses on the east coast. She has over 20 years of experience in delivering strategic brand marketing campaigns and driving market growth.

Phil Catron, President and Founder of NaturaLawn® of America, stated, “We are thrilled to have a marketer with an expansive background on board to help us strategize and continue growing the NaturaLawn® of America brand.”

Katherine earned a Bachelor’s in Marketing from Indiana University of Pennsylvania and a Masters of Business Administration from the University of Maryland. She served on the board of …

Authority Brands Promotes Heather McLeod to Chief Growth Officer

In her new role, McLeod will oversee both marketing and franchise development growth strategies for the entire home-services system

December 02, 2022 // FranchiseMarketingSolutions.com // Columbia, Maryland - Authority Brands announced the promotion of vital team member Heather McLeod from Chief Marketing Officer to Chief Growth Officer, effective immediately. In the newly created position, McLeod will be responsible for leading growth strategies within the company including marketing and franchise development initiatives.

Authority Brands Promotes Heather McLeod to Chief Growth Officer

The Authority Brands executive team carved out this new position specifically aimed at managing growth within the marketing channel and identifying new business development opportunities. Serving as Chief Marketing Officer since 2017, Heather McLeod was tapped for the newly developed role. With a proven track record of success and a strong history in the marketing and develop…

Handyman Connection Named 2022 STAR Award Winner by Franchise Update Media

Locally-Owned Home Improvement Franchise Recognized for Achievements in Franchise Sales

December 02, 2022 // FranchiseMarketingSolutions.com // BLUE ASH, OHIO – Handyman Connection is happy to announce that it has been selected as a STAR Award winner by Franchise Update Media. The annual STAR Awards recognize the country’s top franchise sales teams. Winners are evaluated based on franchisee recruitment, online inquiry follow-up, telephone mystery shopping, social media performance, recruitment websites, and franchisee satisfaction. Franchise Update Media’s expert research team evaluates franchise development team responses to determine which brands are the best performers and where improvements are needed.

The STAR Award winners were celebrated at this year’s Leadership and Development Conference, jointly hosted last month in Atlanta by the International Franchising Association and Franchise Update Media.

“This award proudly showcases the strength of our…

Neighborly | Why The Home Services Industry Remains Recession-Resilient

From shopping at the grocery store to filling up at the gas station, it’s hard not to notice the looming possibility of a recession nearly everywhere you go. With the threat of economic downturn at the forefront of people’s minds, opening a business may seem like an impossible feat.

Neighborly | Why The Home Services Industry Remains Recession-Resilient

Qualified candidates are postponing starting a business due to increasing interest rates, financing delays and volatile stock markets, and low unemployment coupled with high wages means candidates are less motivated to leave their jobs now. But believe it or not, a less-than-stellar economic outlook does not mean that your entrepreneurial dreams need to be put on hold.

For the home service industry, businesses can thrive even during a recession. Regardless of the economic state, homeowners will continue to invest in their homes, making Neighborly® and the home services industry at large rather recession r…

Neighborly | The Advantages Of A Family-Owned & Operated Business

Family-owned and operated businesses are a core pillar in both local communities and the economy. These businesses offer a range of benefits that give them an essential place in our lives. In fact, nearly 1 in 3 small businesses are family-owned, and account for 62% of employment in the United States.

Family-owned businesses also tend to form mutually beneficial relationships within their communities, which results in more investment back into these communities and brand loyalty with recurring customers for the business. Have you and your family considered owning a business? Neighborly Offers The Advantages Of A Family-Owned & Operated Business

What is a Family-Owned Business?A family-owned business is a company that is owned and operated by two or more family members. The structure of a family-owned business can vary, as family members can take on different roles or responsibilities.

One common structure for family-owned businesses is to have …

Neighborly | Can Franchising Give You More Family Time?

Balancing work and family can be a challenge. In fact, many people who currently work 9-to-5 jobs often dream of starting their own business as a viable way to find a better work-life balance. According to a recent survey, 95% of employees said they wanted more flexible hours, while 78% wanted location flexibility.

A Neighborly Franchise Can Give You More Quality Family Time Flexibility is highly sought after, and traditional jobs don’t always offer the kind that employees are looking for. If you fall into the category of those seeking a better work-life balance, there may be another path for you to consider: franchise ownership.

How to Balance Work and Family as a Franchise OwnerFor many, business ownership is a great way to find a better work-life balance, particularly if the business is a franchise. There are several key benefits of franchising that make it an excellent choice.

More FlexibilityWhen you work for someone else, balancing your day-t…