Neighborly | Local Franchise Marketing: The Benefits Of A National Brand

Marketing is crucial for building brand reputation and generating leads to grow your business.

One of the top advantages of purchasing a franchise is that it comes with access to an established brand, business model, ongoing training, and marketing support. Marketing support can ensure that as a business owner you have what you need to generate leads and grow your business in your area. More specifically, local digital advertising and marketing is the key to achieving these goals, as well as helping maintain the brand reputation.

To help the overall brand and each franchise succeed, franchisors like Neighborly will assist with local marketing campaigns that send a consistent message to customers while saving you time. In what follows, we will outline how local marketing strategies can benefit your franchise business. 

Local Franchise Marketing

Local marketing is one of the most effective marketing strategies for franchise owners. Also known as neig…

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Neighborly | What Are The Pros And Cons Of Franchising?

We know investing in a franchise can be a difficult decision, that’s why it’s important to weigh the pros and cons before you get started. While the benefits that franchising brings include an established business model, assistance in understanding financing options, training, support, and brand recognition, there are also fees and restrictions to think through.

Interest in entrepreneurship and starting a business has skyrocketed since the start of the pandemic a couple of years ago. Many people have lost their jobs or been furloughed, while others have looked to escape the corporate ladder and take control of their lives. Franchising has always been a popular option for those looking to start their own business, and the trend is continuing in 2022… and for the foreseeable future.

In 2022, franchise growth is continuing to remain strong and is expected to expand by 2.2% with nearly 17,000 more franchises than 2021. As you consider whether franchising is …

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DoodyCalls Pet Waste Removal to Scoop Poop in Owings Mills, MD

The new location provides dog waste removal services to residents and communities of all sizes

CHARLOTTESVILLE, Va. // FranchiseMarketingSolutions.com // July 14, 2022 - DoodyCalls is growing its footprint in the pooper scooper industry with the opening of an office in Owings Mills, Maryland.

Maryland transplants and married couple Bryan and Anne Wright were looking for a new career opportunity. Inspired by their own Great Dane, Artemis, and their love of pets, the pair decided to embark on an opportunity with DoodyCalls. Knowing the great responsibility that comes with having canine companions, the Wrights hope to give pet owners back some time with their four legged friends while giving back to the community.

"DoodyCalls offered us an opportunity to learn a new business, serve our community, and put our passion for pets to work," said Bryan Wright, co-owner and operator of DoodyCalls of Owings Mills. "We are excited to create even deeper ties to our co…
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Superior Fence & Rail Opens Its Newest Location in Charleston, SC

CHARLESTON, S.C. // FranchiseMarketingSolutions.com // July 18, 2022 - Superior Fence & Rail is happy to announce its Charleston, SC fence company is now open. Owned by Pat and Sue Monegan, Superior Fence & Rail of Charleston is the third franchise location in South Carolina.

Pat Monegan spent the majority of his career as an executive for global manufacturing. After working for others for years, Pat and Sue wanted to take the leap and start their own business and take control of their financial independence.

While exploring the path to business ownership, a franchise opportunity stood out. “After deeply studying several other options, we came across Superior Fence & Rail and it immediately connected with us,” explains Pat. “Once we started to meet and engage with the team at SFR, it all clicked for us. Zach – the Brand President – was hands on and always available to help us. We learned that Superior Fence & Rail a…

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N-Hance Adds Experienced Leader to Training Department

Katy Oldham will train franchisees on the fundamentals of cabinet and floor refinishing

July 20, 2022 // FranchiseMarketingSolutions.com // Logan, Utah - N-Hance is proud to announce the addition of Katy Oldham as a trainer in the technical department. Oldham, a graduate of Utah State University, is working one-on-one with new franchisees as they learn the basics of floor and cabinet refinishing.

Oldham brings valuable wood-working experience to the business. She previously worked as a contractor building houses and doing all the work from laying the foundation, concrete work, installing doors, cabinets, flooring and more.  She looks forward to combining her knowledge from the field with the corporate side to help franchisees kick-start their businesses.

“Our relationship with the franchisees is key for getting started,” said Oldham. “It’s nice to have a training department that feels like a family.”

The wood refurbishing franchise founded by …

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FirstLight Home Care | Local Senior Care Advocates Continue To Meet The Growing Demand For Home Care Services

July 20, 2022 // FranchiseMarketingSolutions.com // JACKSONVILLE, NC - FirstLight® Home Care of Guilford has expanded, opening a second location in Jacksonville, NC. Owners and business partners Tina Glenn and Roget de Percin Berendes are pleased to announce the company’s growth and continued focus on providing companion and personal caregiving services to clients and families who require extra support.

FirstLight Home Care of Jacksonville delivers home care services to individuals who need companionship and personalized care in the place they call home, including seniors, veterans, adults with disabilities and those recovering from illness or injury. Trained caregivers help with many needs, from errands, transportation and household tasks to personal care responsibilities like bathing, grooming and hygiene.

Glenn and de Percin Berendes have been caring for seniors and other adults in Guilford County since 1999. They operate…

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ComForCare | Changing Medical Careers – Finding Your Place in Home Care

Powered by FranchiseMarketingSolutions.com - You joined the medical industry because you have a passion for helping others. But if you’re not feeling fulfilled in your current role, it’s not because you’ve lost that passion. It may be because you seek more independence to forge your own path. Or perhaps you’re dreaming of a way to make more of a difference while still supporting your financial goals. That desire isn’t a pipe dream—you can make it a reality by opening a senior home care franchise.

If you’re a medical professional seeking a career change, senior home care can provide meaning and achievement. As 16% of Americans are now 65 and older—and that number is growing rapidly—home care provides an incredible opportunity for medical entrepreneurs to prosper. Ready to learn more? Let’s dive into the advantages of owning a home care franchise for medical professionals.

How Can You Benefit from Transitioning Medical Careers?

The medical field can be …

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ComForCare Marketing & Branding Support Makes Home Care Franchises Stand Out

Powered by FranchiseMarketingSolutions.com - Franchise 500, the nation’s first, best, and most comprehensive franchise ranking, has some advice for people considering opening a franchise. At the top of their list is talking to existing franchisees and asking them about their experience. One of the most important questions you can ask is: “How well do the franchise marketing programs work?”

If you’re looking to change careers and start a new adventure, home care franchising has many benefits that make it an attractive option. One of the most compelling benefits is that you get to take advantage of the marketing support and branding programs that make launching a successful business attainable. What makes marketing & branding support so important for people starting a new home care service? Let’s take a deeper look!

On-Site Sales & Marketing Training

From the moment you come on board at ComForCare, you’re supported with extensive training, resou…

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ComForCare | How to Shift into a Rewarding Career in Home Care Franchising

Powered by FranchiseMarketingSolutions.com - Recently, Americans have been reconsidering their work-life balance and feeling inspired to chase their entrepreneurial dreams. Whether you work in medicine, business, teaching, hospitality, or anything in between, now is the perfect time to make a change. If you’re considering a career shift but aren’t sure where to start, a home care franchise could be the just opportunity you’re waiting for.

Many budding entrepreneurs are choosing to start their own home care businesses. As more than 10,000 people turn 65 every day in the U.S., the need for in-home support is escalating rapidly. Home care franchise owners have the opportunity to fill that great community need while also building a rewarding life for themselves.

The process of making this kind of change may seem intimidating, but there are plenty of ways to prepare. Let’s talk about what you can expect as you take your first steps toward a meaningful new car…

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ComForCare | 5 Questions to Ask Before Investing in a Home Care Franchise

Powered by FranchiseMarketingSolutions.com - Here’s a fact: North America’s population is rapidly getting older, and most of today’s senior citizens want to age in place—that is, continue living in their homes instead of moving to assisted living or retirement communities. But right now, the number of home care options available is not enough to handle the demand. That makes home care one of the best franchise opportunities for budding entrepreneurs.

Knowing this, you may be interested in owning your own home care franchise. Franchising is an incredible place to start—you get the benefits of a proven business model, training and support, and brand recognition from the very beginning. However, not all home care franchises are alike. Before you invest, make sure to ask potential franchisors these important questions. 

Do You Provide Ongoing Training and Business Support?

Just about any home care franchise will provide some form of training for…

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ComForCare Ranked Among Top Franchises In Entrepreneur’s Highly Competitive Franchise 500®

January 11, 2022 // FranchiseMarketingSolutions.com // TROY, MI - ComForCare, a franchised provider of in-home caregiving services, was recognized as one of the top 500 franchises in Entrepreneur’s Franchise 500®, the world’s first, best and most comprehensive franchise ranking. The 43rd annual Entrepreneur Franchise 500® is a highly sought-after honor in the franchise industry. Recognized as an invaluable resource for potential franchisees, the 2022 Franchise 500® ranks ComForCare as 311 for its outstanding performance in areas including unit growth, financial strength and stability, and brand power.

Over its 43 years in existence, the Franchise 500® has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees.

“It’s an immense honor to be included on Entrepreneur’s Franchise 500 list,” said J.J Sorrenti, CEO of Best Life Brands, parent company to ComForCare and At Your Side …

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ComForCare/At Your Side Home Care Named a Certified 2022 Great Place to Work in the United States and Canada

92% of employees in America and 82% of employees in Canada agreed that ComForCare/At Your Side Home Care is a great place to work

May 24, 2022 // FranchiseMarketingSolutions.com // TROY, MI - ComForCare has recently received the honor of being named one of the 2022 Best Workplaces™ by Great Place To Work® in both the United States and Canada. This marks the second consecutive year ComForCare has earned this prestigious certification.

This award confirms the positive workplace culture ComForCare/At Your Side franchisees have cultivated, as well as the brand’s emphasis on helping others live their best lives.

“It’s an immense honor to be certified on the 2022 Best Workplaces in both the U.S. and Canada,” said J.J. Sorrenti, CEO of Best Life Brands, parent company to ComForCare/At Your Side Home Care. “Our franchisees put a great deal of effort toward caregiver satisfaction, which leads to increased loyalty and client peace of mind…

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