April 06, 2023 // FranchiseMarketingSolutions.com // GURNEE, ILL. – BrightStar Care announced today the acquisition of eight BrightStar Owned (BSO) locations bringing its number of company-owned agencies to 30. The eight locations added to the BrightStar Owned umbrella are located in Wisconsin. These eight locations were previously owned by BrightStar Care franchisees Susan Rather, Jeff Tews and Ryan Tews, who owned and operated their agencies for more than 16 years.
BrightStar Care created BrightStar Owned to expand the brand’s corporate-owned footprint and utilize these agencies as testing sites for new technologies and processes BrightStar Owned agencies also pilot new payer and reimbursement models and accept Medicare Advantage plans and other key national account referrals. Since its launch in February 2022, BrightStar Owned has used key insights from its agencies to prioritize areas to benefit BrightStar Care’s entire franchise network.
Rather and Tews are dedicated to the BrightStar Care brand and have chosen to stay on for a few months to assist the BrightStar Owned team during this period of transition. BrightStar Care created this initiative to provide an easy transition for franchisees looking to sell their operation for another business venture, retire, or move to another level of the BrightStar Care business. While Rather and Tews BrightStar Care locations are now under BSO, the family will continue to operate their two BrightStar Senior Living® communities.
“As we continue to align with where the healthcare industry is heading, we are focused on expanding BrightStar Owned,” said Shelly Sun, Founder and CEO of BrightStar Care. “We are thrilled to have the opportunity to expand BSO’s footprint in the Midwest through this acquisition and are excited that Susan and Jeff will be staying on for a short period to aid in the seamless transition of ownership.
“As we begin our next chapter, we take great ease in knowing our beloved home care agencies that we successfully operated and managed for nearly two decades will be under the best ownership with BrightStar Owned,” said Jeff Tews, former BrightStar Care franchise owner. “The communities we served in Wisconsin will continue to receive high-quality home care under BSO, and we’re excited to see how operations and services will evolve with the various resources and skills BSO has to offer this community.”
SOURCE BrightStar Care