A Place At Home News

March 21, 2024 // FranchiseMarketingSolutions.com // SOMERVILLE, N.J. - During this Women’s History Month, A Place At Home is celebrating some of their female franchisees who are doing amazing things in their communities.

This includes A Place At Home – Somerville’s Jessica Dale whose firsthand experiences of caring for a loved one led her to open her own senior care franchise.

Dale has walked in the shoes of the families she now serves. Her mother, one of the strongest women Dale says she knows, has battled breast cancer and undergone a liver transplant. Eventually, Dale moved her mother in with her. But while coordinating her care and raising toddlers, Dale knew more was needed for those going through similar situations. Then, recognizing her love of helping others while working for a local non-profit, Dale decided she wanted to open her own business that positively impacted the community.

“Transitioning to owning an in-home senior care business has a…

March 13, 2024 // FranchiseMarketingSolutions.com // ALLEN, Texas - A Place At Home is thrilled to announce that the International Franchise Association (IFA) named franchise owner Joe Christie and 2023 Franchisee of the Year. Christie, owner and operator of A Place At Home – North Texas, was honored at the annual IFA conference in Phoenix in February.

“Getting the call about this respectable award was like a bolt of lightning - surprising, exciting, and affirming that we're exactly where we need to be,” said Christie. “It validates the hard work of our team in North Texas and all the seniors we’re helping through the aging journey.”

The Franchisee of the Year Award recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance, and promote the franchise business model. Nominated by their parent company, individuals are selected for their involvement in their communities, embodying the ent…

March 11, 2024 // FranchiseMarketingSolutions.com // THE WOODLANDS, Texas - Going from the courtroom to caregiving is not something Trista Johnson originally envisioned for herself, but three years in, she wouldn’t change a thing.

As a franchise owner of A Place At Home, Johnson is leading a team of dozens of caregivers to help serve her community in and around The Woodlands, Texas.

“My desire to make a tangible difference in people's lives inspired me to transition from law to senior care," said Johnson. “Seeing the direct impact of our work on families and their aging loved ones has been incredibly rewarding.”

In July of 2021, Johnson, together with her husband Adam, opened their A Place At Home location, driven by personal experiences in the senior care industry. Navigating the aftermath of her father’s stroke highlighted the need for better senior care.

“The recovery journey for my dad and mom revealed the critical need for compassionate, …

February 16, 2024 // FranchiseMarketingSolutions.com // LAFAYETTE, La. - As A Place At Home celebrates Black History Month, the franchise recognizes Larry and Charletta Thomas, the husband-and-wife duo behind A Place At Home - Lafayette.

Charletta and Larry Thomas have a clear mission for their A Place At Home location: to provide exceptional in-home care to seniors, drawing from their firsthand experiences and challenges in finding quality care for their loved ones.

Larry, an Army veteran and the youngest of 17 siblings has a long history of caregiving within his own family. Charletta brings an extensive background in leadership and hospitality.

“Our journey with A Place At Home is deeply rooted in our desire to serve others, especially the seniors in our community,” said Larry Thomas. “We’re here to ensure that every family we assist can navigate the aging journey with the support and care they deserve.”

The …

November 28, 2023 // FranchiseMarketingSolutions.com // NORCO, Calif. - A Place At Home proudly announces its newest location in Norco, California. A Place At Home – Inland Empire West aims to provide compassionate in-home care services to the aging population. Local owner and operator Cheryl Daniels is excited to support seniors after recent exposure to the industry opened her eyes to the challenges of finding quality caregivers in the area.

Having spent over three decades advocating and coordinating resources for her son, who has faced health challenges throughout his life, her journey into caregiving became even more personal after moving her parents out to California. Her experiences echo the difficulties faced by A Place At Home co-founders Dustin Distefano and Jerod Evanich. They’ve all struggled to find acceptable care for their loved ones.

“Helping seniors and their families isn’t just a job for me; it’s a calling,” …

February 16, 2023 // FranchiseMarketingSolutions.com // PUEBLO, CO - A Place At Home celebrates the expansion of its caring and compassionate reach with the grand opening of A Place At Home - Pueblo. The new location opens Thursday, February 16, and is owned and operated by Bambi Creek. Creek has 40 years of nursing experience, including work as a hospice nurse and personal in-home care experiences with family members, making her the perfect provider for senior care in southern Colorado.

The A Place At Home franchise provides seniors with empathetic care that allows them to age in their homes. Locations offer families personalized guidance throughout the aging journey, from in-home care to care coordination, finding senior living alternatives, and providing staff solutions to area facilities.

Creek has first-hand experience with the home care service gap in the Pueblo and Freemont counties. Her father developed severe dementia and needed intensive care. Unfortu…

From 2018 to 2060, the number of Americans aged 65 or older will double to 95 million. They will make up 23% of our population. So, it’s no wonder people are looking into the senior care services industry. According to a Franchise Business Review survey, the senior care services industry has the second-highest average pre-tax income of all industries.

There are several types of senior care service businesses. They include in-home medical and non-medical care, housing placement services, assisted living facilities, and senior mobility product businesses.

So, should you buy into an assisted living franchise? Weigh the pros and cons in our guide and find out what you can expect with this franchise opportunity.

Benefits of an Assisted Living Business

If you want to have a significant presence and impact in your community, an assisted living facility will put you on the map. They are extensive facilities that typically house dozens of older adult…

While you can’t control the economy, you can control what business you open. Recession-resistant franchises can thrive and adapt easier than other businesses during economic slumps.

So, how do you find a franchise opportunity that is less volatile in a recession? Here are the signs you should look for that hint at a strong recession-resistant franchise.

The Product or Service is a Necessity

When money becomes tight, people cut out the “luxuries.” That typically includes entertainment, clothing, and travel. Meanwhile, businesses that perform specialized services or provide necessary products, like food, do well during tough economic times. Those businesses include repair services for cars, plumbing, roofing or HVAC systems, in-home senior care, grocery and convenience stores, hair salons, or restoration services.

Repair Services: Cars and air conditioning units break without warning, no matter the state of the economy. In tough times peopl…

Thinking about starting an assisted living business? Get insights on profitability and what to expect when running a business in the assisted living space. Read more.

What Can I Expect?

An assisted living facility can be a massive undertaking. Consumer Affairs notes that, on average, assisted living facilities accommodate 27 to 33 patients. As an owner, you provide caregivers for those patients to help with daily activities like going to the bathroom and getting dressed, medication management, house cleaning, laundry, meals, and social programs and activities.

You’ll need an assisted living certification to get started. This requires you have at least one staff member for every six residents. In addition, state and federal regulators require multiple types of insurance to operate, including workers’ compensation insurance, general liability insurance, property/casualty insurance, and umbrella insurance.

You’ll need to find and acquire a prop…

According to Forbes, 90% of all startups fail. As for those in the healthcare and social assistance field, only about 57% make it past five years. Meanwhile, in the medical technology sector, upwards of 75% of U.S.-based, early-stage medtech companies never find success, according to TTi Health Research & Economics.

Learn the top reasons why healthcare startups fail so you can be prepared for the challenges that lie ahead when running your healthcare business. Get the insights. 

1. Running Out of Cash

Mismanagement of funds or failure to raise enough capital is the most common reason for any business, not just healthcare startups, to fold. A CB Insights study found that 38% of unsuccessful startups ran out of cash or failed to raise new capital. The healthcare industry is especially tough. Managing cash flow is challenging because the sales cycle in healthcare is particularly long.

One area where medical businesses lose funds is put…

Deciding between a BrightStar Care franchise opportunity or another franchise, like A Place At Home, in the home care industry? We don’t blame you, as 10,000 people turn 65 every day. So, let us help you compare two franchises in this growing senior home care industry.

Side-By-Side Comparison

While many of BrightStar Care’s services overlap with A Place At Home, the main difference is that BrightStar Care uses a Registered Nurse (RN) for every client, even when the state doesn’t require it. This element is important to note because RNs cost more to employ.

Here’s a look at how the startup costs compare for the two franchises. BrightStar CareA Place At HomeFranchise Fee$50,000$49,500Initial Investment$111,008 – $191,108$84,185 to $148,517Liquid Capital Requirement$100,000 – $150,000$50,000Royalty Fee5.25%4.5% -5.5%Ad Royalty FeeThe greater of $500 or 2.5%1%Franchise Growth2020: 325 units2022: 365 units2020: 13 units2022: 20 unitsA Place At Home Franchi…