America's Swimming Pool Company News

America’s Swimming Pool Company Makes a Splash in New Markets, Including First Location in Minnesota

April 23, 2024 // FranchiseMarketingSolutions.com // MACON, Ga. - America's Swimming Pool Company (ASP) announced today the opening of six new locations, including the first ASP in Minnesota. The brand also signed franchise development agreements with three new owners.

“The past year was filled with new opportunities for America’s Swimming Pool Company to further establish its leadership position in the pool service industry and recognize the growth and success of our dedicated franchise network, which is the heart and soul of our company,” said Jimmie Meece, brand president of America’s Swimming Pool Company. “As the second quarter of 2024 gets underway, we are celebrating the collaboration and new initiatives behind our ever-growing footprint, as well as the continued opportunities we have to foster the culture of support and knowledge-sharing that defines us into this year and beyond.”

The six America’s Swimming Pool Company locations that debuted in Q1 …

America’s Swimming Pool Company Launches New Construction Division

Swimming Pool Service Franchise Answers Increased Demand for Pool Builds and Renovation with New Services Offered

September 08, 2023 // FranchiseMarketingSolutions.com // MACON, GA - America's Swimming Pool Company (ASP) launched a new Construction Division that can offer the installation of inground concrete, vinyl, and fiberglass pools, as well as luxury pools and outdoor features. This expansion of services from the swimming pool service franchise comes as the pool and hot tub industry reports skyrocketing demand for new residential pools and hot tubs. According to the Pool and Hot Tub Association, 96,000 new residential inground pools were constructed in 2020, the highest number in over a decade.

“ASP was built on providing valuable services our customers need to maintain and enjoy their swimming pool and protect the investment they have made in their property. As people have begun spending more time at home over these past sev…

Authority Brands Names Jimmie H. Meece Jr. President and Mac Leskosky Vice President Operations of America’s Swimming Pool Co.

March 30, 2023 // FranchiseMarketingSolutions.com // Macon, Georgia - America's Swimming Pool Co. (ASP) recently announced two new executive appointments. The franchise leader named industry veteran Jimmie H. Meece Jr. Brand President and Mac Leskosky Vice President of Operations. Assuming their respective roles in January, Meece and Leskosky have already been instrumental in pushing the brand to Q1 success.

As the very first America’s Swimming Pool franchisee, Meece opened his own location in South Carolina nearly eighteen years ago and operated it until he was promoted to Vice President of Operations over a decade ago, working alongside America’s Swimming Pool Co. founder Stewart Vernon. Meece was initially attracted to ASP as it was a way to control his own professional growth and he aligned with the company’s mission to provide superior service in a fragmented industry. In his role as President, Meece is responsible for leading company strategy, driving growth…

America’s Swimming Pool Company Opens 10 New Locations, Including First in Michigan

MACON, Ga. // FranchiseMarketingSolutions.com // Sept. 8, 2022 - America's Swimming Pool Company (ASP) is opening 10 new locations in the first half of 2022. This includes the brand's first-ever territory in Michigan and a second in New York, as well as new franchises in key states such as Texas, Florida, New Jersey and Missouri. Each location provides swimming pool maintenance, repair, remodeling and cleaning programs to its respective cities and surrounding communities.

America's Swimming Pool Company openings in the first half of 2022 include the following:

Texas

ASP of Central Texas is owned and operated by Michael Blackburn and serves Temple and the surrounding area.ASP of East Fort Worth is owned and operated by Niyi Uthman and is serving the eastern area of Fort Worth.ASP of West Fort Worth is owned and operated by Jeff Jerousek and serves the western area of Fort Worth. Jerousek is also planning to open an ASP retail location in 2023.ASP of Flowe…

America’s Swimming Pool Company Testimonials

There hasn’t been a week or a month where my business has not grown and developed and become more profitable. ASP is a professional, reliable and trustworthy organization. Before joining ASP, I looked at tons of different franchise groups and organizations and none of them made me feel the way ASP does. I know they have my back and will support me and help me in any way they can. What drew me to ASP was the professionalism and the technology, which was something completely new for the profession. I got really excited about understanding how I could use that to change the perception of the pool industry within my community. Graham Banks (Jupiter, FL) ASP Business ownership has positively affected my lifestyle! It has given me more opportunity in my life than anyone could have ever given me. It took me from knowing nothing about the industry into be confidently in knowing what I'm doing and growing on a pace that no other business could have allowed me to grow at. ASP has given …

America’s Swimming Pool Co. Wins Franchise Times Zor Award

John Baldschun bought into America’s Swimming Pool Co. in his 20s, just two years after founder Stewart Vernon began franchising his pool cleaning, maintenance and renovation business.

He set sales records his first year, 2008, in Chattanooga, Tennessee, hitting around $250,000; he was in the black in month number three.

“Those sales records are the minimum now,” with the first-year record today closer to $750,000.

“The new people coming into the system, I’m surprised and very happy for them,” he said. “I remember we were on a track to do a million dollars in sales in five years, and you have locations doing a million in sales in their second year.”

His goal for EBITDA, also known as gross profit and a key criterion for the Franchise Times Zor Awards project, is 20 percent. “We have exceeded that in some years, we have fallen short of that, but I think 20 percent is very realistic and healthy.”

He says corporate provides support bu…

America’s Swimming Pool Company – “5 Things You Need To Know To Create a Successful Service Business” With Stewart Vernon

Stewart C. Vernon is the Founder and COO of ASP—America’s Swimming Pool Company, the nation’s leading swimming pool cleaning, repair, and renovation franchise.

As part of my series about the “5 Things You Need To Know To Create a Successful Service Business”, I had the pleasure of interviewing Stewart C. Vernon.

In 2002, he started ASP out of a desire to provide high-quality, honest pool services at an affordable price. Vernon also has a passion for helping drive real-world innovation.

He is a founding partner of Classic Overland, a car import company, KUDU Outdoor Grills, and Central Piedmont Investment Group, an Angel Investment Firm. In addition, Vernon is a professional speaker with adequate experience in serving as a keynote speaker for occasions.

Can you tell us a bit about your ‘backstory’ and how you got started?

Ever since I could remember, I had always had the drive to seek out opportunities to create my own business. It took tr…