Empower Brands Franchising News

Annual gathering in Las Vegas celebrates standout achievements and dedication of leading franchise owners across the network

RICHMOND, Va. // FranchiseMarketingSolutions.com // March 27, 2024 - Empower Brands, a multi-brand franchisor of premium commercial and residential services, recently announced the winners of the company's Franchisee of the Year awards during its 2024 annual meeting held in Las Vegas.

"This year's convention theme was 'upping the ante,' which was perfectly suited to our Las Vegas setting and the year of achievements from our franchisees, teams and dedicated partners," said Scott Zide, CEO of Empower Brands. "The enthusiasm and 'all-in' mentality was unparalleled as we convened, blending the expertise of both new and seasoned brands and franchisees to exchange insights, discuss brand evolution and most importantly, to honor the phenomenal achievements of our people. I extend my heartfelt congratulations…

February 08, 2024 // FranchiseMarketingSolutions.com // RICHMOND, Va. - Empower Brands, a franchise platform of 10 leading commercial and residential service brands headquartered in Richmond, has selected Curious Jane to create and implement consumer marketing campaigns for three residential brands, Archadeck Outdoor Living, Conserva Irrigation and Outdoor Lighting Perspectives. The franchise marketing agency will develop creative and implement paid media campaigns for the brands.

“We look forward to collaborating with Curious Jane to further enhance the marketing program for Archadeck, Conserva Irrigation and Outdoor Lighting Perspectives,” said Empower Brands CEO Scott Zide. “We are confident Curious Jane’s powerful creative and paid media strategies will help us tell the story of our brands beautifully.”

All three well-established brands have earned national and industry recognition. The brands are ranked perennially on Entrepreneur magazine’s prestig…

November 29, 2023 // FranchiseMarketingSolutions.com // RICHMOND, Va. - Empower Brands, multi-brand franchisor of premium commercial and residential services, celebrates remarkable milestones just one year after its rebranding. The umbrella company has navigated an extraordinary path since November 2022, achieving unprecedented growth through strategic acquisitions and expansion, solidifying itself as a top player in the franchising industry.

Empower not only grew its brand roster, but expanded its already estab…

August 23, 2023 // FranchiseMarketingSolutions.com // Richmond, Virginia - Empower Brands, multi-brand franchisor of premium commercial and residential services, announced today the appointment of Cory Lyons as its new Brand President of Koala Insulation. With a proven track record of excellence in business development and operations, Lyons brings a wealth of experience and innovative strategies to drive Koala Insulation's growth and success.

Lyons joins Koala from Steele Brands Management, where he held the position of Vice President of Franchise Sales. During his tenure, he led the development and implementation of franchise strategies for multiple fast-casual restaurant brands, resulting in significant revenue generation and expansion. Lyons' expertise in lead generation, and optimizing the franchise awarding process has consistently delivered exceptional results.

June 29, 2023 // FranchiseMarketingSolutions.com // RICHMOND, Va. - Empower Brands, multi-brand franchisor of premium commercial and residential services, announced today its new joint venture with Canopy Lawn Care. Canopy marks Empower Brands’ fourth new brand under its umbrella in 2023 following the additions of Koala Insulation, Wallaby Windows and Bumble Roofing.

“When we began conversations with Canopy a few months back, I knew they would be a great fit for our portfolio and organization,” said Scott Zide, CEO of Empower Brands. ”The brands’ mission is to leave people and properties better than they found them, and they live by a service-first code of values. Now, we have the privilege of partnering with an already great brand and proven business model that we can expand nationally via a franchise system.”

Canopy Lawn Care was founded …

May 24, 2023 // FranchiseMarketingSolutions.com // RICHMOND, VA - Empower Brands, multi-brand franchisor of premium commercial and residential services, proudly announces the launch of its new podcast, "The Franchise Blueprint." Hosted by industry experts R. Scott Sutton, Empower Brands Chief Development Officer, and Erin Zide, Development Director for Empower’s Archadeck Outdoor Living Brand, the new podcast will offer insights and advice for aspiring entrepreneurs and franchisees. With a growing collection of compelling episodes, "The Franchise Blueprint" is set to become a go-to resource for those interested in the world of small business ownership.

May 10, 2023 // FranchiseMarketingSolutions.com // RICHMOND, VA - Empower Brands, multi-brand franchisor of premium commercial and residential services, announced today that Bumble Roofing will be joining its expanding portfolio of brands. This is Empower Brands’ third new brand in 2023  following the additions of Koala Insulation and Wallaby Windows last month, bringing Empower to an impressive 10 total brands under its umbrella.

April 20, 2023 // FranchiseMarketingSolutions.com // RICHMOND, VA - Empower Brands, multi-brand franchisor of premium commercial and residential services, announced today that Koala Insulation and Wallaby Windows will be joining its growing portfolio of brands. This marks Empower Brands’ first additions to its portfolio since rebranding late last year. The addition of these industry leading brands brings Empower to nine total brands under its umbrella and will add 115 franchisees to its ever-growing network.

“Since uniting our organizations under the Empower umbrella, we’ve set out on a mission to expand our portfolio with industry leading brands to better provide for our customers and franchise owners. As successful emerging franchise brands with cultures akin to Empower Brands, Koala Insulation and Wallaby Windows make the perfect addition to o…

February 16, 2023 // FranchiseMarketingSolutions.com // RICHMOND, VA - Empower Brands, multi-brand franchisor of premium commercial and residential services, announced the winners of the company’s Franchisee of the Year award for each of its residential brands during its 2023 annual meeting held this year in Orlando, Florida.

January 20, 2023 // FranchiseMarketingSolutions.com // Richmond, Virginia - Empower Brands has appointed franchise development expert R. Scott Sutton as its new Chief Development Officer.

With over two decades of franchising experience, Sutton will play a critical role in capitalizing on each brand’s growth potential through the expansion and execution of franchise development strategies across Empower Brands’ portfolio.

In his new role, Sutton will be responsible for the franchise development strategies, initiatives and tactics across Empower’s commercial and residential service brands, which currently include: Archade…