The Franchise Business Model for Electricians with Mister Sparky Electric

Mister Sparky has been in business since 1998 and has grown to be a very large electrical contracting company that is part of a larger umbrella company called Authority Brands—which also owns Benjamin Franklin Plumbing and America’s Swimming Pool Company, The Cleaning Authority, Homewatch CareGivers, Mosquito Squad and One Hour Heating and Air conditioning.

The success of Mister Sparky is largely due, as Mark talks about, to franchising.

Most of the partnerships they have are existing companies that join the Mister Sparky franchise, in which Mark and his team help coach businesses for profitability. The benefits of a franchise are many, though you are giving up some of your profits to the parent company—as well as a lot of decision-making and freedom you would otherwise keep being an independent contractor.

You gain the support of a successful business, marketing, coaching, and buying power, but there are costs associated with this business model. I d…

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