GURNEE, ILL. // FranchiseMarketingSolutions.com // February 28, 2022 - BrightStar Care announced today that Pete First has been promoted to Chief Development Officer. After serving as BrightStar Care’s Senior Vice President Franchise Development since 2018, where he grew the number of locations to 365, he is now taking the next step in his career entering the C-Suite.
As Chief Development Officer, First will be responsible for recruiting new franchise owners for all three brands under the BrightStar Group Holdings umbrella: BrightStar Care, BrightStar Senior Living®, and BrightStar Care® Homes™ and will lead operations for start-up brands, BrightStar Senior Living, and BrightStar Care Homes. First will also support the brand's expansion into new markets and territories, bringing opportunities for better experiences for clients in our communities. First’s promotion comes after taking on an expanded role over sales and operations for the BrightStar Senior Living bra…