NaturaLawn of America Welcomes New Marketing Director

Frederick, MD // FranchiseMarketingSolutions.com // December 01, 2022 - NaturaLawn® of America is pleased to welcome Katherine Buohl to the NaturaLawn® of America family as the new Marketing Director.

NaturaLawn® welcomes Katherine Buohl as the new Marketing Director Prior to joining Naturalawn of America, Katherine was the Director of Marketing at one of the largest home service businesses on the east coast. She has over 20 years of experience in delivering strategic brand marketing campaigns and driving market growth.

Phil Catron, President and Founder of NaturaLawn® of America, stated, “We are thrilled to have a marketer with an expansive background on board to help us strategize and continue growing the NaturaLawn® of America brand.”

Katherine earned a Bachelor’s in Marketing from Indiana University of Pennsylvania and a Masters of Business Administration from the University of Maryland. She served on the board of …

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Authority Brands Promotes Heather McLeod to Chief Growth Officer

In her new role, McLeod will oversee both marketing and franchise development growth strategies for the entire home-services system

December 02, 2022 // FranchiseMarketingSolutions.com // Columbia, Maryland - Authority Brands announced the promotion of vital team member Heather McLeod from Chief Marketing Officer to Chief Growth Officer, effective immediately. In the newly created position, McLeod will be responsible for leading growth strategies within the company including marketing and franchise development initiatives.

Authority Brands Promotes Heather McLeod to Chief Growth Officer

The Authority Brands executive team carved out this new position specifically aimed at managing growth within the marketing channel and identifying new business development opportunities. Serving as Chief Marketing Officer since 2017, Heather McLeod was tapped for the newly developed role. With a proven track record of success and a strong history in the marketing and develop…

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Handyman Connection Named 2022 STAR Award Winner by Franchise Update Media

Locally-Owned Home Improvement Franchise Recognized for Achievements in Franchise Sales

December 02, 2022 // FranchiseMarketingSolutions.com // BLUE ASH, OHIO – Handyman Connection is happy to announce that it has been selected as a STAR Award winner by Franchise Update Media. The annual STAR Awards recognize the country’s top franchise sales teams. Winners are evaluated based on franchisee recruitment, online inquiry follow-up, telephone mystery shopping, social media performance, recruitment websites, and franchisee satisfaction. Franchise Update Media’s expert research team evaluates franchise development team responses to determine which brands are the best performers and where improvements are needed.

The STAR Award winners were celebrated at this year’s Leadership and Development Conference, jointly hosted last month in Atlanta by the International Franchising Association and Franchise Update Media.

“This award proudly showcases the strength of our…
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Neighborly | Why The Home Services Industry Remains Recession-Resilient

From shopping at the grocery store to filling up at the gas station, it’s hard not to notice the looming possibility of a recession nearly everywhere you go. With the threat of economic downturn at the forefront of people’s minds, opening a business may seem like an impossible feat.

Neighborly | Why The Home Services Industry Remains Recession-Resilient

Qualified candidates are postponing starting a business due to increasing interest rates, financing delays and volatile stock markets, and low unemployment coupled with high wages means candidates are less motivated to leave their jobs now. But believe it or not, a less-than-stellar economic outlook does not mean that your entrepreneurial dreams need to be put on hold.

For the home service industry, businesses can thrive even during a recession. Regardless of the economic state, homeowners will continue to invest in their homes, making Neighborly® and the home services industry at large rather recession r…
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Neighborly | The Advantages Of A Family-Owned & Operated Business

Family-owned and operated businesses are a core pillar in both local communities and the economy. These businesses offer a range of benefits that give them an essential place in our lives. In fact, nearly 1 in 3 small businesses are family-owned, and account for 62% of employment in the United States.

Family-owned businesses also tend to form mutually beneficial relationships within their communities, which results in more investment back into these communities and brand loyalty with recurring customers for the business. Have you and your family considered owning a business? Neighborly Offers The Advantages Of A Family-Owned & Operated Business

What is a Family-Owned Business?A family-owned business is a company that is owned and operated by two or more family members. The structure of a family-owned business can vary, as family members can take on different roles or responsibilities.

One common structure for family-owned businesses is to have …

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Neighborly | Can Franchising Give You More Family Time?

Balancing work and family can be a challenge. In fact, many people who currently work 9-to-5 jobs often dream of starting their own business as a viable way to find a better work-life balance. According to a recent survey, 95% of employees said they wanted more flexible hours, while 78% wanted location flexibility.

A Neighborly Franchise Can Give You More Quality Family Time Flexibility is highly sought after, and traditional jobs don’t always offer the kind that employees are looking for. If you fall into the category of those seeking a better work-life balance, there may be another path for you to consider: franchise ownership.

How to Balance Work and Family as a Franchise OwnerFor many, business ownership is a great way to find a better work-life balance, particularly if the business is a franchise. There are several key benefits of franchising that make it an excellent choice.

More FlexibilityWhen you work for someone else, balancing your day-t…

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Caring Senior Service Opens Its First Florida Location In Greater Jacksonville Area

The new office will offer seniors with a variety of non-medical personal care services so they can remain at home longer

December 01, 2022 // FranchiseMarketingSolutions.com // JACKSONVILLE, FLORDA - Caring Senior Service, a private-duty, non-medical senior home care services company, today announced the grand opening of its new office located at 9850 San Jose Blvd, Suite 3 Jacksonville, Florida. The location marks the first in The Sunshine State.

Owner Krunal “Keith” Patel said he decided to open the new location after discovering the impact a local office could make on the Jacksonville area and its residents.

“Caring Senior Service makes family the priority,” he said. “Their emphasis on keeping the family involved and relieving them of the stresses of daily caregiving on families inspired me to join their team.”

Patel said he was impressed with Caring Senior Service’s mission to help seniors remain at home and its co…

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Beaverton DreamMaker Bath & Kitchen Wins Personal Achievement Award

November 30, 2022 // FranchiseMarketingSolutions.com // OREGON - Joe Bender, owner and general manager of DreamMaker Bath & Kitchen of Beaverton, OR, has received the company’s 2022 Personal Achievement Award for pulling the franchise around after a critical downturn in business.

The awards have national recognition and were presented at the company's Reunion Conference in Phoenix, AZ June 16th. DreamMaker Bath & Kitchen is a respected home remodeling franchise brands, with customer satisfaction consistently outpacing national averages.  DreamMaker owners and team members adhere to a “Code of Values,” which emphasizes honesty and integrity combined with customer-first designs and remodeling.

After a series of setbacks, the franchise was “on life-support” in 2019 when a reorganization was proposed by a company review panel. By implementing its suggestions, and through a great deal of hard work and determination, Bender was able to completely reverse…

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Home Franchise Concepts | Franchise Fees: What Am I Paying For? No Nonsense Guide

Franchise fees don’t have to be confusing. Learn everything from initial fees, royalty fees, and more. See where your money goes and how it grows your business.

Initial franchise fees vary, depending on the industry and the brand. Know what you are paying for before you buy.

INITIAL FRANCHISE FEE

Not to be confused with the total upfront investment, the initial franchise fee is a one-time payment made to the franchisor upon signing of the Franchise Agreement. Depending on the company, sometimes this information is upfront and readily available on their websites. Otherwise, it will be shared in the Financial Disclosure Document (FDD).

Initial franchise fees vary, depending on the industry and the brand. These fees, typically collected in a lump sum payment when the franchise agreement is signed, allow franchisees to license the brand name and gain access to the organization’s unique methods and intellectual property. A common misconcepti…

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Home Franchise Concepts | What is a Franchisee Association and Should You Join?

Should you join a franchisee association and are they actually helpful when dealing with franchising issues? Learn more about what to expect.

Franchisee Associations Defined

As a part of a large franchise system, franchisees may feel like they aren’t sure who to turn to when questions or concerns come up, especially if there’s an issue with a franchisor that needs to be resolved. This is where a franchisee association can step in.

Franchisee associations are membership organizations for franchisees in much the same way a chamber of commerce exists to support independent businesses. Like a trade association, they are made up of groups of one group’s franchisees and functions independently of the franchisor.

The association gives its members the power of a collective voice, empowering them and helping them stay informed. When an association is working well, the arrangement can be beneficial for all sides.

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Home Franchise Concepts | Master Franchisee: What It Is and How to Become One

When you enter the world of franchising, there are many strategies that a franchise brand may utilize for growth. One of the approaches is expansion with the use of a master franchisee, sometimes referred to as master franchisors, area representatives, or sub-franchisors.

Franchisors either deal with franchisees directly or with the use of a master franchisee. Often this management system is an efficient way for larger brands to interact with franchisees.

To learn more about Home Franchise Concepts and franchise development opportunities, visit https://homeservicesopportunities.com/ad-category/home-franchise-concepts-brands/

A master franchise gives a franchisee the right to sell and open multiple franchises in a given territory.

Brand Growth Strategy

Master franchisees are a go-between dealing with prospects in a certain territory and franchisors. Operational control and discretion are given to t…

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Home Franchise Concepts | Franchise Support: 4 Things To Look for as a Franchisee

As a franchise owner, you never want to be left hanging. Good franchisors will provide ongoing support with things such as sales, human resources, and technical support. Learn more about the types of franchise support you should be looking for when you consider buying a franchise.

As a potential franchise owner, don’t get left hanging. Good franchisors should provide ongoing support once you launch your business.

To learn more about Home Franchise Concepts and franchise development opportunities, visit https://homeservicesopportunities.com/ad-category/home-franchise-concepts-brands/

SITE SELECTION & DEVELOPMENT

Finding the right location for your business is essential to setting yourself up for success. One of the many benefits of investing in a franchise is the backing of a team of experts who have conducted extensive demographic research and market analysis to pinpoint the optimal location for your busines…

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