Survey Finds 80% of Americans Believe the World Needs More Joy; Comfort Keepers Unites Communities to Inspire Joy Across the Country
IRVINE, Calif. // FranchiseMarketingSolutions.com // – June 22, 2022 – As the last two years have made a profound impact on people and communities around the globe, Comfort Keepers®, a provider of uplifting home care for seniors and adults who need assistance, is focusing its mission on spreading joy and purpose to individuals who need it the most. This year’s theme is “Reclaim the Joy” to help people celebrate all of the simple things that bring them joy and happiness that they may have missed during the pandemic. Comfort Keepers is commemorating its fourth annual National Day of Joy on June 29, 2022 as a way to emphasize the importance of individuals finding joy, no matter their age, to boost their overall physical, mental and emotional health.
“Even before the pandemic, Comfort Keepers founded the National Day of Joy because we know that a daily dose of joy for everyone can truly work wonders,” said Carl McManus, Chief Executive Officer, Comfort Keepers, North America. “The last two years have been life-changing for each and every one of us and in different ways. But, no matter who we are, where we are, or what we went through, one thing is universally true – we all could use more joy in our lives and it’s never too late find ways to reclaim it.”
According to the most recent Comfort Keepers National Day of Survey, 80% of Americans believe the world needs more joy.1 The same survey found that due to the pandemic, people missed out on going to dinner (78%), seeing family and friends (76%), travel (71%) and other activities.2 As a brand who strives to never focus on loss, but all we can gain, Comfort Keepers is empowering their local offices, caregivers, seniors and communities to find ways to take back the moments of joy they missed the most. This year, the National Day of Joy is being celebrated in more than 100 locations nationwide where Comfort Keepers has a presence and will include both virtual and local celebrations and various social media extensions to help local communities inspire joy. Activities include a “Christmas in June” event, carnivals, bingo games, ice cream socials, picnics, balloon parties and more.
The company’s nationwide network of caregivers, also known as “Comfort Keepers” deliver joy, purpose and uplifting support to seniors on this day – and every day. For more than 20 years, Comfort Keepers has made it their mission to not only help today’s seniors thrive and find joy and purpose every day, but also to invest, inspire and nurture the caregivers who care for them. According to another recent Comfort Keepers survey of nearly 1,000 Comfort Keepers caregivers, respondents reported being satisfied with the personal fulfillment gained in their job (90%) and the flexibility of being an in-home care caregiver (93%).3
“Our definition of joy is different and personal to each one of us, but we know the need for connection and kindness has never been more important,” added McManus. “These past two years may have tested us, but we learned about the value of connecting with family and friends, to not take things for granted, and to savor the little things. We want to encourage everyone to do their part to reclaim joy for yourself, your community and the world. We also want to thank and recognize our amazing network of caregivers who bring moments of joy to so many seniors every day of the year – even during the most challenging of times.”
The National Day of Joy takes place each year on the last Wednesday of June.
References:
1 The 2021 National ‘State of Joy’ survey was conducted by OnePoll on behalf of Comfort Keepers from April 29-May 1 and polled 2,000 Americans; 1,000 of those surveyed were 30+ years of age with children and at least one living parent, and 1,000 were people aged 65+.
2 The 2020 National ‘State of Joy’ survey was conducted by OnePoll on behalf of Comfort Keepers from May 5-May 11 and polled 2,000 Americans; 1,000 of those surveyed were 30+ years of age with children and at least one living parent, and 1,000 were people aged 65+.
3 The 2022 Comfort Keepers Caregiver Survey measured perceptions of 978 current Comfort Keepers caregivers and was fielded from September-October 2021
SOURCE Comfort Keepers®