DENVER, CO // FranchiseMarketingSolutions.com // July 7, 2022 – Gotcha Covered has been recognized for its excellence in franchise culture after being named to Franchise Business Review’s third annual Culture100 list. The list recognizes the top 100 franchise brands in 2022.
“Operating a successful franchise is a team effort between the franchisor and franchisees,” said Paul Linenberg, president of Gotcha Covered. “One cannot be successful without the other.
“Whether it’s our Gotcha Linked software or just answering a question from a concerned franchise owner, we dedicate ourselves to giving our franchisees the tools they need to succeed. Being named to this list is a testament to how hard we work to make sure our franchisees are satisfied with the services we provide and the experience they have as a Gotcha Covered franchise owner.”
Gotcha Covered was among more than 300 franchise brands, representing more than 30,000 franchise owners, that participated in Franchise Business Review’s research on the best franchise cultures.
Franchisees were surveyed on 33 benchmark questions about their experience and satisfaction regarding critical areas of their franchise systems. The brands that were selected received the highest overall ratings based on 12 questions that looked at the perception of brand vision, team culture, honesty and integrity, and overall support.
“Every franchise organization has a different culture and vibe. Some franchises are more serious and formal, while others are more relaxed and casual,” said Michelle Rowan, president & COO of Franchise Business Review. “A franchise company’s culture – and your potential fit into that culture – should guide your franchise investment decision. Looking at data on how current franchisees rate a brand’s culture will tell you how well the franchise leadership team is executing on the vision of the brand, and how well the community of support staff and franchisees work together to achieve their business objectives.
“The best place to start is with the brands on this year’s Culture100 list. All of them had an FBR ‘Culture Score’ of 80+ on a 100-point satisfaction scale, putting them in the top quartile of franchises when it comes to culture.”
SOURCE Gotcha Covered