September 21, 2020
Home Helpers has announced two marketing leadership hires.
The in-home care franchise that provides exceptional in-home care to seniors and others in more than 1,000 communities across the United States, announced today that seasoned marketing professionals Alison Lang and Emily Hall have joined the company as Senior Director of Marketing and Senior Brand Manager, respectively.
“We are grateful to have Alison and Emily join the Home Helpers team,” Home Helpers President and CEO Emma Dickison said.
“As we continue to grow of our organization, we need the right marketing minds to guide us through with data-driven strategies, novel thinking and reliable multi-channel expertise. Alison and Emily have the chops to help us take Home Helpers to the next level.”
Lang comes from Fifth Third Bank where she served as assistant vice president of digital marketing.
She previously spent time at Cincinnati-based marketing agency Empower where she led cross-discipline teams for several key agency clients.
Prior to Empower, Lang served as vice president and media director at Northlich, a since-closed ad agency in Cincinnati. She holds a bachelor’s degree in Journalism from University of Kansas.
Hall joins Home Helpers from Carrington College, where she served as senior director of marketing and led all multi-channel planning and buying as well as marketing communications, forecasting and vendor management.
Before Carrington College, Hall worked as media and marketing director of LCA-Vision. Hall also worked at B2B advertising firm Gyro as a media supervisor and at Empower in a myriad of digital and client strategy roles.
Hall holds a bachelor’s degree in Business Administration and Marketing from University of Cincinnati.
Lang and Hall will work in the company’s Cincinnati headquarters and report to Chief Performance Officer Kimberly Demaree.
“Home Helpers has seen steady growth and is leader in the home care industry,” Dickison said.
“We believe Alison and Emily will be integral to our future success in growing the demand for Home Helpers Home Care.”