April 17, 2023 // FranchiseMarketingSolutions.com // ABERDEEN, S.D. – Kitchen Tune-Up is celebrating 35 years of creating kitchen upgrades.
Founded in April of 1988 by David and Cindy Haglund in Aberdeen, South Dakota, the Kitchen Tune-Up concept evolved from the Haglunds’ cabinet store business. The brand name was devised from creative ways to “Tune-Up” kitchens in ways that do not involve demolition and replacement of cabinetry that is in good condition. Kitchen upgrades for style and function include Kitchen Tune-Up’s original Tune-Up wood reconditioning service, along with cabinet refacing and redooring, services, all of which keep the original cabinets in place but provide a fresh look. In 2003, David and Cindy’s daughter, Heidi Morrissey, joined the company to support the Home Office and franchisees. After serving as VP of Marketing and Sales, Morrissey became Kitchen Tune-Up’s President in 2017.
Kitchen Tune-Up started 2023 by unveiling a brand refresh in January to modernize and elevate the company’s look and messaging. The refresh includes a modernized logo and new tagline of “Update. Upgrade. Uplift.” Often the most used and busiest room in the home, a remodeled or refreshed kitchen can truly uplift how families use the kitchen to create meals, messes, and memories. In addition to preparing meals, the kitchen is the heart of the home and where families and friends gather.
“I am so honored to be a part of this company and to work with such a talented team. The brand refresh and our continually evolving technology and systems puts us in a great position as we look ahead to the next 35 years,” said Heidi Morrissey, President of Kitchen Tune-Up.
Kitchen Tune-Up is continuing to focus on implementing new technology to elevate the business, creating more automation for both franchise owners and clients. In February 2023, Kitchen Tune-Up launched a new app called ProView for its franchisees and their teams to use during consultations. The app is an augmented reality in-home visualizer, which allows franchisees to aid homeowners in visualizing different colors and designs to incorporate into their kitchen update. Homeowners can now see how their kitchen will look with a new cabinet color or style.
In addition to the recent technology upgrades and additions, Kitchen Tune-Up now hosts franchise owner training classes at the Home Franchise Concepts Experience Center located in Dallas. A unique feature is a one-bedroom home located inside the facility, allowing for amazing real-life practice of conducting sales calls, measuring, and much more. The Experience Center also includes large classrooms equipped with updated technology and working pods to practice various skills.
Kitchen Tune-Up has five service options to update kitchens and cabinetry. Services include cabinet refacing, redooring, custom cabinets, cabinet painting, and the Original Tune-Up, a proprietary process to maintain kitchens and cabinetry. The Kitchen Tune-Up sales process guides homeowners through the entire process.
SOURCE Kitchen Tune-Up