Motto Mortgage Celebrates Another Appointment to the Entrepreneur Franchise 500® List, Once Again Ranking First in Category

DENVER, CO // FranchiseMarketingSolutions.com // Feb. 8, 2024 – Launched in 2016, Motto Mortgage is the first and only national mortgage brokerage franchise brand in the U.S.

With over 225 franchise offices now open across more than 40 states, the brand continues to grow.

The company has helped fill a gap in the industry with its unique business model that empowers loan originators to take control of their careers, expands potential revenue streams for real estate brokerages and teams, and offers a simplified path to franchise ownership via its Mortgage Brokerage-in-a-boxSM solution.

“What makes the Motto brand unique is that each office is independently owned and operated by mortgage professionals who understand the nuances of their local markets, but also have the support of an established brand that provides the tools needed to best serve their customers,” said Ward Morrison, president and CEO of Motto Franchising, LLC.

Motto franchise owners and loan originators are provided comprehensive support and ongoing education, an ecosystem of technology tools that create a smoother loan and customer experience, guidance on compliance, recruiting assistance, and connections with a variety of wholesale lenders with loan options that cater to various homebuyer needs.

These are just a few of the reasons why Entrepreneur Magazine has once again named Motto Mortgage to its 2024 Franchise 500® list1, marking the brand’s fifth consecutive year* being ranked, each time taking the #1 spot in the Miscellaneous Financial Services category. This isn’t the first time Motto Mortgage has been recognized as a top franchise to own. Most recently the brand was featured on Entrepreneur’s 2023 Fastest-Growing Franchises (Worldwide)2 list and 2023 Top Franchises for Less Than $100K3 list, and prior to that was named a 2022 Top Recession-Proof Franchise4 and Top 100 Most Innovative Franchise5 by Franchise Business Review.

While Motto Mortgage continues to make waves across the industry, its corporate headquarters in Denver also recently made news when it was appointed to Scotsman Guide’s inaugural list of Top Workplaces 20246. The company was recognized for its commitment to culture, collaboration, and career growth, its competitive compensation and benefits, and its dedication to giving back. Motto is always on the hunt for talented, driven individuals to join its team.

Each Motto Mortgage franchise is independently owned, operated, and licensed.

About Motto Mortgage
The Motto Mortgage network is breaking the mold by giving the power of choice back to consumers with less jargon, more transparency, and even more options to choose from as they shop for the right home loan. With more than 225 offices open across over 40 states, Motto Franchising, LLC’s unique national franchise mortgage brokerage model is the first of its kind in the United States. Created to disrupt the mortgage industry, the Motto Mortgage network connects loan originators and real estate agents to provide a seamless, personalized experience and one-stop shopping for consumers. Motto Mortgage is the second member of the RE/MAX Holdings, Inc. family of brands. Each Motto Mortgage office is independently owned, operated, and licensed.

1Motto Mortgage was ranked 487 in the 2024 Entrepreneur magazine Franchise 500® and was named first in Entrepreneur’s category for Miscellaneous Financial Services. Both the overall and category ranking are based on an analysis of over 150 data points in the areas of costs and fees, support, size and growth, and brand strength, from franchise disclosure and related documents dated June 1, 2022, to July 31, 2023, of 1,389 participating franchise systems across the United States and Canada which included 3 systems in the Miscellaneous Financial Services category.

2Motto Mortgage was named an Entrepreneur Magazine 2023 Fastest-Growing Franchise worldwide based on the net number of franchise and company-owned units added in the United States and in Canada between July 2021 to July 2022 according to Entrepreneur magazine’s review of unit lists and Franchise Disclosure Documents of 1,321 participating franchises across all industries with ties broken based on percentage of growth.

3Motto Mortgage was named an Entrepreneur Magazine 2023 Top Franchises for Less than $100,000 but more than $50,000 based on the company’s initial investment range and Entrepreneur magazine’s analysis of data, including costs, fees, size, growth, stability, and brand and financial strength, from franchise disclosure and related documents dated July 2021 to July 2022. 

4Rankings based on survey results collected by Franchise Business Review (“FBR”) in 2021 of 30,000 participating franchise owners across more than 300 participating brands (as to their experience and satisfaction with areas of their franchise system including training and support, systems and operations, executive leadership, core values, franchisee community, and financial opportunity) as well as analysis by FBR of key factors designed to help gauge how recession-resistant a business is likely to be including strength of proof of concept; whether the product or service offered was a “need to have” vs. a “nice to have”; strength of the market sector; pricing; initial investment and development time; evidence of past performance during a recession; unit level economics; financial strength of parent company; and a review of franchise disclosure documents in the areas of management experience; turnover; current and prior financial health; and franchisee litigation. FBR emphasized that no business is completely recession-proof, but FBR nonetheless had a strong feeling that ranked franchises represent some of the best potential business investments for investors over the next few years. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

5Rankings based on survey results collected by Franchise Business Review in 2021 of more than 30,000 participating franchise owners across more than 300 participating brands as to their experience and satisfaction with areas of their franchise system including brand’s level of innovation and creativity, the level of trust they have in their franchisor, and the overall business opportunity with the franchise. Motto franchise owner participation rate was approximately 50% and all Motto franchise owners open for at least 30 days and in good standing were included in the survey.

6Motto Franchising, LLC dba Motto Mortgage was named a 2024 Top Workplace by Scotsman Guide based on its analysis of submissions of eligible participating businesses. Eligible business were required to be U.S. based businesses in or servicing the mortgage industry with 10 or more employees that had been in operations for at least 1 year. Scotsman’s analysis focused on what made eligible participating businesses unique, the perks they offered to employees, and the ways they accomplished the company’s mission while helping their employees advance their careers.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a Motto Mortgage franchise. It is for informational purposes only. We will not offer you a franchise in states or other jurisdictions where registration is required unless and until we have complied with applicable pre-sale registration requirements in your state (or have been exempted therefrom) and a Franchise Disclosure Document has been delivered to you before the sale in compliance with applicable law. New York residents: This advertisement is not an offering. An offering can be made by prospectus only. Minnesota Reg. No. F-8089; Motto Franchising, LLC, 5075 South Syracuse St #1200, Denver, CO 80237.

SOURCE Motto Mortgage

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February 8, 2024 12:41 pm

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