Growing a franchise can help business owners reach more customers and increase franchise revenue. In the restoration industry, franchise growth also allows owners to help more clients recover from disaster by bringing their professional assessment and craftsmanship to the aftermath of events like fires and floods.

Here are five tips for growing a restoration franchise:

Improve online presence

Websites are an important marketing tool for businesses and franchises of all sizes. A strong online presence can help franchisees connect with customers. This allows you to answer product or service questions, and provide easy access to purchase options. To improve a website, they might consider the content first. Adding informative content that’s valuable for the reader can help attract new and returning customer attention. 

Search engine optimization (SEO) strategies can help a website appear closer to the top of a search engine results page. To implement an SEO strategy, companies often consider on-page components, such as keywords, tags, and meta descriptions, along with off-page elements, like link building. 

Improve employee morale

Another useful way someone can grow a restoration franchise is to create a positive environment for their employees. They may do this by improving training or implementing a mentorship program to foster communication and guidance for new team members. Reward programs and company feedback opportunities can also help improve employee morale at all levels. Team member job satisfaction can contribute to improved company culture and increased productivity. 

Conduct research

Research can help franchisees understand their surrounding business market and determine how to increase profitability. For example, demographic research can help a franchise understand the communities that rely on their product or service. Current customer research can reflect on the preferences and opinions of satisfied clients and might help companies address the desires of unsatisfied clients. Customer satisfaction surveys are one useful tool for this type of research. Other useful market research options that may help a franchise grow include brand research, product development research, and competitor analysis.  

Set SMART goals

Setting SMART goals can help franchisees develop clear and attainable objectives. SMART is an acronym that stands for specific, measurable, achievable, relevant, and time-bound. The SMART methodology helps franchises set specific goal parameters, then determine how to measure the goal and what units of measurement to use. Next, they consider how to make the goal achievable and what factors might affect the process. Finally, they determine how the goal may apply to the overall growth of the company and create a timeline to accompany the plan.

Use technology

Franchise owners can implement the latest technology solutions to create more efficient processes and grow their businesses. Customer relationship management (CRM) technology often includes features like task automation, contact management, email integration, lead management, sales forecasting, reporting, and analytics. Artificial intelligence for customer service, automated marketing, and mobile apps are also useful technological tools to consider.

Franchisees wanting to take their business to the next level can use these five tips to increase the performance of their franchises. Learn more about ownership and growing your restoration franchise now at the Home Services Opportunities Showcase page for Steamatic.