Mike Steed Promoted to Chief Growth Officer; Jennifer Chasteen Joins as Chief Marketing Officer
December 15, 2021 // FranchiseMarketingSolutions.com // Gilbert, Ariz. – SYNERGY® HomeCare announced two strategic leadership appointments to support the rapidly expanding system and better position the organization to evolve in a dynamic industry. Mike Steed was promoted to Chief Growth Officer while franchise industry expert Jennifer Chasteen was named Chief Marketing Officer. Both will report to Chief Executive Officer Charlie Young.
Steed, who has served as Vice President of Franchise Development with SYNERGY HomeCare since 2019, will now also oversee operations with a focus on franchisee onboarding, support, education, recruiting/retention and growth. Steed is a seasoned franchise professional with leadership experience in sales and operations at such brands as Starbucks, Mathnasium and New Horizons Computer Learning Centers.
Chasteen comes to SYNERGY HomeCare with more than 20 years in franchising. Most recently, she headed U.S. marketing at Church’s Chicken, a 1,000+ unit franchise system, and was responsible for new product innovation, consumer promotions, traditional and digital advertising, and field team activation. She previously held executive marketing roles at The Honey Baked Ham Co. and Domino’s Pizza. She will lead all aspects of SYNERGY HomeCare marketing initiatives, with a focus on growing consumer engagement and awareness along with franchisee revenue.
SYNERGY HomeCare has sold 88 new territories over the last 24 months and now has more than 400 nationwide.
“Growth is exciting and positive, but also brings different needs. We must scale appropriately in order to increasingly deliver the levels of service our franchise partners need to grow their businesses,” said Charlie Young, CEO of SYNERGY HomeCare. “These organizational changes reflect our commitment to fueling growth at all levels. We will continue to provide our franchisees with tools and systems to increase operational effectiveness and efficiency, powerful referral partnerships to build their client base as well as sophisticated, differentiated marketing to ensure SYNERGY HomeCare is a first-choice provider of home care across the nation.”
SOURCE SYNERGY HomeCare