The Home Care Franchise Expands its Company-Owned Operations
August 25, 2022 // FranchiseMarketingSolutions.com // GURNEE, Ill. – BrightStar Care announced today that it is acquiring eight BrightStar Care locations from its franchisee David Strassburg. The eight agencies are located throughout Alabama and Florida. They will now operate as BrightStar Owned agencies, making it the largest BrightStar Owned acquisition since the brand launched the program in February 2022.
BrightStar Care created BrightStar Owned to expand the brand’s corporate-owned footprint and utilize these agencies as testing sites for new technologies and processes to advance its franchised locations. BrightStar Owned agencies will also pilot new payer and reimbursement models and accept Medicare Advantage plans and other key national account referrals as part of its business model. This is particularly important because the health care ecosystem is rapidly changing in a direction where Medicare Advantage and other reimbursement models are becoming widely accepted throughout the home care industry.
Strassburg will lead operations for all eight BrightStar Owned agencies in Alabama and Florida and lead further expansion in these two states, transitioning from owner to Vice President. Over the years, Strassburg, his leadership team, and care staff have built a strong reputation in the communities they served for their quality care. All eight locations specialize in pediatric care and accept Medicaid referrals.
“For the last 20 years, BrightStar Care has delivered quality care to seniors and families nationwide. Now through BrightStar Owned we are tactically evolving our model to a format where company-owned locations will provide innovation centers for value-based purchasing arrangements and AI and other technology advancements,” said Shelly Sun, Founder & CEO of BrightStar Care. “We designed BrightStar Owned to align with where the industry is heading and to deliver on our brand mission. BrightStar Owned will expand our reach, make home care more attainable, and increase the client populations we can serve across a diverse payer mix. Ultimately, we desire to contribute to the learning and sharing with our franchisees to lead the industry in the transformation to deliver more care in the home with reimbursements tied to the positive outcomes BrightStar Care delivers.”
“I am honored to partner with BrightStar Owned. I look forward to collaborating with my team and the talented business minds within BrightStar Owned to grow our network,” said David Strassburg, Vice President of BrightStar Owned AL/FL. “With BrightStar Owned, we have the ability to integrate effectively, learn, document, and take risks without compromising the quality of our care. We will now be able to dream bigger and evolve our operations because we will have far greater resources and expertise to do so.”
SOURCE BrightStar Care