RICHMOND, Va., // FranchiseMarketingSolutions.com // Nov. 10, 2022 - Multi-branded franchisors Lynx Franchising and Outdoor Living Brands announced today their official rebrand to form Empower Brands, a newly named umbrella company focused on championing the success of its franchise owners.
The launch of Empower Brands comes amid rapid growth experienced across its portfolio of brands following Lynx's September 2021 acquisition of Outdoor Living Brands. After months of integrating the two organizations, Lynx Franchising and Outdoor Living Brands decided the best way to continue moving these brands forward was to combine forces under one, unified name. Together as Empower Brands, the team can provide more experience and an even stronger commitment to providing franchisees with a winning playbook and the right resources to pursue their long…