Josh Wise was recently interviewed by the NALP in their Level Up series.
Josh started out mowing lawns when he was 14, with his father driving him around on his off days. Now he is the CEO of GrassRoots Tree and Turf Care Inc., based in Acworth, Georgia. The company brings in annual revenue of $5.2 million and serves mostly residential clients providing turf management services.
Growth Through Lawn Care FranchisesGrassRoots has 10 franchises in Georgia, North Carolina, and Mississippi. Wise says he started researching the franchise concept in 2018 and their first franchise location opened in October 2019.
“We have always had steady growth, however the last two years we have doubled the size of our business,” Wise says. “This is partly from franchising the company and going from one location to 10. We have 6 more about to open and expect for crazy growth again in 2022.”
Wise wants to have 100 locations in operat…