Franchise News & Press Releases

Empower Brands Announces New President Thomas Welter

December 08, 2022 // FranchiseMarketingSolutions.com // Richmond, Virginia - Empower Brands has appointed franchise operations expert Thomas Welter as Group President of Residential Services. Welter, who was previously COO of Lift Brands, replaces Scott Zide who recently transitioned to CEO of Empower Brands.

Welter’s addition to the team follows the recent announcement of the company’s rebrand which united the organizations formerly known as Lynx Franchising and Outdoor Living Brands to form Empower Brands.

“With more than 30 years of leadership experience in franchise operations, Tom is poised to further accelerate our growth as we continue into this new chapter as Empower Brands,” said Scott Zide, CEO of Empower Brands.

Experienced with creating operational breakthroughs in high potential organizations, Welter’s expertise is grounded in revenue expansion and culture framework. In his new role, Welter will oversee…

Assisted Living Locators Recognized In Franchise Dictionary Magazine’s Top 100 Game Changers 2022 List

December 07, 2022 // FranchiseMarketingSolutions.com // PHOENIX, AZ - Assisted Living Locators today announced the company has been recognized in Franchise Dictionary Magazine’s Top 100 Game Changers 2022 list. The annual list recognizes proven franchises that focus on filling a niche in the market, help the community and create opportunity for aspiring business owners. This is the fifth consecutive year the company has received this honor.

The Game Changer list, which is part of the December issue of Franchise Dictionary Magazine, cites Assisted Living Locators as the first senior placement and referral service in the U.S with 140 franchise offices. The magazine noted that the company’s financial stability, consistent growth and brand power offers a great opportunity for business ownership. Assisted Living Locators also fosters a culture of social responsibility and service, investing in the community and encouraging franchisee volunteerism and philanthropy.

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FirstLight Home Care Unveils Newly Designed Website

Home care provider gives its national website and local franchise sites a refresh

December 07, 2022 // FranchiseMarketingSolutions.com // CINCINNATI, Ohio - FirstLight Home Care, a leading provider of home care services, has launched a newly designed website.

With updated content, colors and a refresh of the current branding, the main website and local franchise sites feature improved navigation and functionality on desktop and mobile and make accessibility a priority.

The enhancements help clients and families quickly and easily navigate the site to find the home care services they need and help potential caregivers find employment by directing users to the nearest FirstLight Home Care location. Other features include interactive elements, helpful resources and FAQs so that visitors can learn more about available home care services.

Zbra Studios, a California-based web development, design, and marketing firm, worked closely with FirstLight’…

Re-Bath Drives Midwest Growth

December 07, 2022 // FranchiseMarketingSolutions.com // CHICAGO, IL - Re-Bath has announced a two-territory signed agreement servicing the greater Indianapolis, Indiana market, a signed agreement in Missouri servicing the Kansas City DMA, and a single-territory agreement for the greater Toledo, Ohio market.

Behind the two-territory Indianapolis agreement is Chris Horney who owns Re-Bath franchises in Cleveland, Columbus, and Pittsburgh. Having seen success across these existing locations over the past 12 years, Horney was ready for expansion. He now looks to the future, continuing to drive strong performance with Re-Bath open and operating in Indianapolis.

“I’ve been on a growth journey with Re-Bath and there’s definitely more expansion in front of us,” said Horney. “We’ve built a remarkable culture, all working toward the same goal, and as a result have tenured employees with strong experience fueling our success. In fact, …

Learn More About Owning an Authority Brands Franchise

From the Property Line to the Roof Line, Join Our Network of 1,000+ Entrepreneurial Franchise Owners

Authority Brands is a leading provider of home services from the roof line to the property line. We have built brands that rise to the top in their respective industries and that have become household names. Together, our franchise owners continue to better not only their lives, through business ownership, but also the lives of the customers they serve and the talented people they employ. Our network of more than 1,000 franchise owners are key contributors to their local communities and economies. As our brands continue to grow, we are looking for qualified, motivated people to join our system and bring our premium home service brands into their local communities.

When You Succeed, We Succeed

At Authority Brands, we know that our corporate growth is fully dependent on the success of our franchise owners. To that point, we stand out in the franchise community …

Authority Brands | How Technology Enhances Franchise Ownership

When Ali Tafreshi, the Chief Information Officer for Authority Brands, joined the company, his goal was to ensure franchise owners could run their businesses effectively and grow their revenue without having to worry about the technology running in the background of their operations. To make this happen, Tafreshi is leading the charge on implementing advanced technological tools that enable franchise owners to onboard quickly, measure their performance easily and optimize their results rapidly.

Empowering Franchise Owners Through Technology

Recently, we have focused on making sure franchise owners are provided with systems that help them run their businesses effectively. We are focused on implementing analytics dashboards that help them understand what is working well in their business and where inefficiencies lie. This allows our franchise owners to be extremely targeted in addressing business issues and, ultimately, helps them run a more profitable ope…

Authority Brands | Franchising and Future Tech

August 25, 2022 // FranchiseMarketingSolutions.com // - The technological boom is happening all around us and the franchising industry is no exception. From the Metaverse to cryptocurrency, Authority Brands ensures that we remain informed on cutting-edge technology trends to best position our brands and owners for future growth.

Chief Information Officer, Ali Tafreshi, sat down to answer questions about trending technology and how they may (or may not) have an impact on the franchising industry.

With the rise of cryptocurrency as a potential alternative form of payment, do you see crypto or blockchain technology making its way into franchising?

I don’t see an opportunity…yet. The value of cryptocurrency is notoriously unstable and there are many exchanges that are not interoperable. In other words, losing dollar value is a big risk to our franchise owners. Maybe when the market is more mature and value is clearly pegged to the dollar it can be incorpo…

Authority Brands | Congratulations to our Franchisee of the Year Award Winners

Authority Brands Announces Top Franchisee Award Winners For 2021

November 16, 2022 // FranchiseMarketingSolutions.com // - Authority Brands’ 2021 Franchisee of the Year winners were announced at the inaugural Authority Brands Convention. For the first time, all 12 of our brands were gathered in one place. It was an amazing opportunity to celebrate the Franchisee of the Year winners together. We are proud to present the winners and select remarks from their brand leaders.

Woofie’s Franchisee of the Year: Tanya Lee - Reston-Herndon, Virginia

“Leslie and I chose the franchise model because we wanted to create opportunities for people to own their own Woofie’s business. We wanted to work with people who would share our passion, vision and values. When we first met Tanya Lee 3 years ago, we knew right away that she was going to be our founding franchisee.

Tanya has built a fantastic business. The name of her LLC is Inspired Minds and I couldn’t think …

Authority Brands | 2022 Diversity & Inclusion Scholarship Winners

November 30, 2022 // FranchiseMarketingSolutions.com // - We are pleased to announce the recipients of the second annual Authority Brands Together Scholarship! This scholarship, open to franchise owners, employees, their spouses, and dependents, is a flagship program of our Diversity & Inclusion Committee. Last year’s inaugural scholarship event was an overwhelming success, awarding 20 $5000 scholarships for educational and professional opportunities. This year we again received an impressive number of amazing applications, which made our selection process difficult. Thank you to our scholarship committee for their thoughtful consideration of each application.

Congratulations to the winners below for their outstanding applications, and their commitment to diversity, equity, and inclusion! Authority Brands Diversity & Inclusion Scholarship Recipients

Alma O. Garcia, Homewatch CareGivers North Dallas, Bright Light Volunteers/Black Girls Go Gl…

FirstLight Home Care Opens New Office in Irvine, California

December 05, 2022 // FranchiseMarketingSolutions.com // Irvine, CA - FirstLight® Home Care is pleased to announce the opening of its office in Irvine, CA.

FirstLight Home Care of Irvine owner and president, Charith Weerasuriya, and his team provide companion care and personal care services to individuals who need support in the place they call home, including seniors, veterans, adults who are recuperating and individuals with Alzheimer’s and dementia. Professional, trained caregivers help with many needs, from companionship, transportation and household tasks to individual responsibilities like mobility, bathing and personal hygiene.

“I have witnessed first-hand the life-changing impact the world of caregiving provides to families in need,” said Weerasuriya. “Having a professional caregiver assist my ailing loved one allowed our family the opportunity to be there in our own key roles. The caregivers were there to provide sup…

NaturaLawn of America Franchisee Testimonials

NaturaLawn of America Franchisees Comment on Their Franchise Ownership Experience

The support from the corporate office has been instrumental to my success as a new franchise owner. I learned so much during my first year of operations and am extremely confident going forward.Diego Antonio - Manchester, NH Franchise OwnerOpening a NaturaLawn of America franchise was a significant investment in my family’s future. The South is a huge market for lawn care, and we see only growth on the horizon.Justin Sapp - Oxford, MS Franchise OwnerI think the power of the NaturaLawn franchise is that the method and systems we have in place are tried and true. And 20+ years later it’s still the simple little things we do every day that make the difference.Roy Good - Frederick, MD

On-going support comes in different ways. There’s marketing materials, on-going training (which is extremely important to us and our employees) and help with making sure we’re aware of the latest trends …

NaturaLawn® of America Announces 2022 Dan Collins Scholarship Winners

Three students receive educational funds

FREDERICK, MD // FranchiseMarketingSolutions.com // September 20, 2022 - NaturaLawn® of America has announced the winners of the annual Dan Collins Scholarship Award, providing three college-bound high school graduates with funds to assist in educational expenses. First place recipient Cody Lehman, of Luzerne County, PA, was announced as the first-place award recipient, receiving a $4,000 scholarship. Landis Crawford, of Crawford County, PA, was selected as the award's second place recipient, and received a $2,000 scholarship. Third place recipient Kaitlyn Vierra, of Bristol County, MA, received a $1,000 scholarship award.

NaturaLawn® of America 2022 Dan Collins Scholarship Winners

The NaturaLawn® of America Dan Collins Scholarship was established in 2017 in memory of Dan Collins, a NaturaLawn® of America franchise owner from Richmond, Va. who passed away from cancer in 2005. Collins was …