4th Annual Contest Honors the Best of the Best
July 11, 2022 // FranchiseMarketingSolutions.com // BLUE ASH, Ohio – Franchise Update Media conducted its 4th annual Franchise Innovation Awards contest this spring. The goal of the awards is to identify and recognize the franchisors creating and implementing the most original and successful innovative strategies and tactics to build their brand. Handyman Connection was recognized with the Local Marketing Leadership Award.
“We are immensely proud of the entire Handyman Connection team for their work in bringing our brand to local communities throughout the nation,” said President and CEO of Handyman Connection, Jeff Wall. “Being recognized by Franchise Update Media is a testament to everything Handyman Connection has accomplished through our local marketing efforts this past year.”
A jury of judges evaluated the innovation, objectives, and results of more than 100 entrants. Franchise innovators, game-changers, and disruptors competed in four categories: Marketing & Branding, Products & Services, Operations & Technology, and Human Resources.
Twenty-two winners were chosen from among the four categories and each winner will be profiled in Franchise Update magazine. Handyman Connection was listed as a Franchise Marketing Leadership Award finalist and was recognized for the brand’s achievements in local marketing leadership through its Craftsman Brand Champion recruiting and retention campaign.
The Craftsman Brand Champion campaign showcases the outstanding local craftsmen from Handyman Connection offices across North America. It highlights the job opportunity that Handyman Connection provides for those in the skilled trades and honors them for a job well done. The campaign consists of a series of short videos and still images posted on brand social media channels and ultimately resulted in a 29% increase in the number of craftsmen who entered Handyman Connection’s recruiting process.
SOURCE Handyman Connection